Bonus Tips at the end

Facebook Ads

Facebook boasts 2.32 billion monthly active users, with 74% visiting the platform daily. It’s an unparalleled giant in the social media world, and any marketer that overlooks how to create a compelling Facebook ad (that converts) is making a massive business mistake. 

Thanks to the wealth of information Facebook has on its users, its ads can be extremely targeted. This only increases your chances of gaining highly qualified leads for your brand. 

However, between choosing the right ad format, a scroll stopping headline, and crafting a compelling CTA, creating a high-converting Facebook ad can feel like an art. Get this process wrong, and you’ll fail to see a return on ad spend (ROAS) and meet your marketing goals. 

7 Steps Checklist 

Many businesses fail at Facebook advertising because they are not a good fit. You should always test new marketing channels, especially before demand drives up prices, but make sure to consider your business model’s fit to the network. 

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful sending users to your website. 

Facebook ads are more like display ads than search ads. They should be used to generate demand, not fulfill it. Users are on Facebook to connect with their friends, not to find products to buy 

This Facebook marketing checklist will allow you to hit all the bases, ensuring your ad is set up for success! If you need additional help with these steps, you can visit our website and contact us for consultation regarding your query.

1. Define Your Goal for Facebook Ads

As you start making your Facebook advertisement, you’ll be provoked to pick the goal of your general mission. Here are a couple of alternatives you’ll need to look over: 

Brand Awareness 




App Installs 

Video Views 

Lead Generation 



Product Catalog 


Store Visits 

Consider what you truly need your advertisement to achieve. Do you need clients to explore a specific connection? Do you need them to draw in with your advertisement, and assuming this is the case, why? Okay, rather they peruse your items? Sort out what the ultimate objective is and set it in stone. 

2. Create a Measurable Objective 

Your quantifiable target will rely upon your objective. Do you need a specific number of clients to click your promotion interface and go to your site? Would you like to arrive at a specific number of remarks and responses to your advertisement? Finding a quantifiable goal permits you to perceive how well your advertisement acted in contrast with your desires. 

Some Facebook target decisions decide how your outcomes are estimated. For instance, utilizing the brand mindfulness objective will compel you to quantify your outcomes by advertisement review lift as opposed to connecting snaps or promotional communications. 

Promotion review lift is controlled by the assessed number of individuals who might almost certainly recall your advertisement within two days of seeing it. This kind of estimation bodes well for a general objective of brand mindfulness since you’re planning to make more clients mindful of your image and friends.

3. Find Your Target Audience in Facebook Ads

Finding a privileged Facebook crowd can be intense. You truly need to consider the kind of individual you’re attempting to pull in. On the off chance that you don’t focus on the right crowd, you’ll be burning through significant time and cash, so it’s significant that you require some investment to thoroughly consider it.

Facebook Ad Manager gives you the choice of contributing email addresses, telephone numbers, or Facebook client IDs to make a custom crowd that you need your advertisement to be appeared to. This is an incredible choice for organizations that might want to target explicit clients and anybody like them. 

If you don’t want to create a custom audience from user information you’ve already collected, Facebook allows you to identify your targeted locations, ages, genders, and user languages. You can also add demographics, interests, and behavior attributes so Facebook can match your ad with users that fit within those guidelines.

4. Decide on a Facebook Strategy 

Next, consider how you’ll accomplish your general promotion objective. Will you attempt to summon feelings from clients? Will you utilize explicit symbolism or a remarkable advertisement design?


1With regards to picking your Facebook advertisement design, here are a portion of the alternatives you’ll have accessible to you: 

Traditional Video — Allows you to add a single live-action video. 

Image — Allows you to add a single image. 

Image Video — Allows you to turn multiple images into a video. 

Slide Show — Allows you to add multiple images that will automatically rotate. 

Carousel — Allows you to add multiple images or videos that can be scrolled through by users. 

Collection — Allows you to add a group of images that open into a fullscreen mobile experience. 

You’ll likewise have the choice of adding an Instant Experience to your promotion. It’s intended to urge individuals to visit your site or application, increment brand mindfulness, and drive item deals.

5. Create Your Ad in Facebook

Set your general spending plan, promotion running time, and specialty imaginative advertisement duplicate to finish your advertisement. To make duplicate that assists your promotion with succeeding, follow these proposals:

Try not to influence from your underlying advertisement center. Ensure your duplicate is reliable with the target you picked. 

Consider the visible space you have for text. Facebook will in general cut off longer content in promotions, so you’ll need to ensure the distinguishable bit is locks in. 

Set up promotions with various adaptations of your duplicate. These will live in your “promotion sets.” Use short forms, long forms, forms that underline your image intensely, and renditions that don’t. Testing diverse duplicate alternatives will permit you to perceive what sort of advertisements your intended interest group is more pulled in to. You can utilize your discoveries to make better promotions later on. 

Read Some More Tips Before you Create your Facebook Ad

6. Launch Your Ad 

In the event that you believe you’re prepared to dispatch your promotion, take another look back through the entirety of your settings, duplicate, and recordings or pictures just to ensure it’s as you would prefer. When it’s all set, spare the advertisement. 

Contingent upon how long you’ve been chipping away at setting up your advertisement, it might possibly be as of now explored and affirmed by Facebook. On the off chance that it hasn’t been affirmed at this point, you should stand by until Facebook surveys it. In the event that it has just been affirmed, you’re prepared to dispatch! 

7. Monitor Your Ad 

During the first few days of running your ad, check back at least once a day to make sure everything is running the way it’s supposed to. After the first few days, checking in on the ad once a week is sufficient. As you monitor your ad, be sure to keep an eye out for:

Daily Budget — See how much you’re spending each day on the ad you’re running. Whether you’ve chosen a daily or lifetime budget in your ad setup, the ad should be hitting close to your daily allotted limit every day. If it’s not, there may be something wrong with the ad. 

Cost Per Click — For obvious reasons, you’ll want your cost to be as low as possible. If your clicks are costly (over $2.00), it’s a red flag that something isn’t right. 

Ad Frequency — You don’t want users to get tired of seeing your content. Keeping the frequency around two or lower will help prevent that from happening. 

Interactions — See how your audience is responding to your ads to get a feel for what they like and don’t like. Result Rate — This will depend on the type of measurable objective you chose for the ad. Keeping an eye on this will help you see how well your ad is doing overall. 


Now that you have the tools you need to set up, launch, and monitor your ad, take some of these Facebook ad best practices and tips into account. They’ll help you stay organized and elevate your ad’s performance. 

Use Descriptive Campaign Names – 

Unfortunately, Facebook Ad Manager doesn’t currently provide a great way of organizing your current and previously-run ad campaigns. Because of this, we recommend naming your campaigns with as many identifiers as possible. Include the month, your objective, and your focus. Don’t forget to be just as descriptive when naming your ad sets! It’ll help you stay organized when it comes to differentiating your ads and ad sets. 

Align Ad Run Times with Other Marketing Efforts 

If you’re planning on running a full digital marketing and print marketing campaign, set your Facebook ad running time so it’s consistent with those other marketing efforts. This will make your marketing campaign consistent and more powerful as a whole. 

Make Your Ads Authentic 

Users prefer honesty and authenticity. Your ad’s message and voice need to be genuine in order to attract more users. Be direct, clear, and calm in your messaging, but don’t forget to make sure your audience knows you care about their needs and experience

Follow Facebook Ad Policies 

This is crucial! If you don’t follow Facebook’s ad policies, your business account can be suspended. Take the time to understand what Facebook prohibits when it comes to ads so you can ensure your ads always get approved and your account is never in jeopardy.

Are you looking to increase your brand’s awareness, engage more with customers, and 

boost your sales

Facebook ads may be just the solution. Contact our Social Media Specialists to get started!Ultimate Guide to Facebook Ads

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